Idatha yemakethe

Ingxenye yommbila osekulungele ukudliwa kanye ne-caramel inikele ngamaRandi ayizigidi eziyizinkulungwane ezingu-1.5 esigabeni sokudla okunosawoti okuyizigidi eziyizinkulungwane ezingu-26.7, okukhuphuke ngamaphesenti angu-5.0 emasontweni angu-52 aphela ngoMeyi 17, nge-IRI, Chicago.Yonke imikhiqizo emihlanu ephezulu esigabeni ibone ukukhula konyaka.I-Smartfood, ibhizinisi le-Frito-Lay, lihola ingxenye.Ngenkathi ukuthengiswa sekukonke kwa-Smartfood kwehle ngamaphesenti angu-1.5, ulayini wayo wokusayina ukhule ngamaphesenti angu-1.5 wafinyelela ku-$424.9 wezigidi.Sekukonke, i-SkinnyPop, eyingxenye yeqembu le-Amplifaya Snack Brands, ephethwe wuhlobo lwe-The Hershey Co., ibone ukweqa okuhle ngemikhiqizo yayo, ikhuphuke ngamaphesenti angu-10.1 yaya ku-$283.3 wezigidi, nomugqa wayo oyinhloko we-SkinnyPop ubiza amaRandi ayizigidi ezingu-229.6 alelo nani, likhuphuke ngo-10.2 iphesenti.Ulayini wayo osebenza kanye we-SkinnyPack wengeze u-$53.7 wezigidi ekuthengisweni, okukhuphuke ngamaphesenti angu-9.8.I-Angie's Artisan Treats, ibhizinisi le-Conagra Brands, ikhule ngamaphesenti angu-3.8 yaya ku-$131.6 million, nomkhiqizo wayo oyinhloko, i-Angie's BOOMCHICKAPOP, ikhuphuke ngamaphesenti angu-5.1 yaya ku-$131.2 million.Izinhlobo zamalebula ezizimele zihlanganiswe ngo-$99.0 wezigidi ekuthengisweni, okukhuphuke ngamaphesenti angu-9.5.I-Frito-Lay brand Cheetos ingene esigabeni ekuqaleni kuka-2020 futhi umnyakazo ube yimpumelelo emangazayo, ngokuthengiswa kwezigidi ezingama- $ 44.0 kuze kube nguMeyi 17, nge-IRI ngayinye.

Isigaba sikawoyela we-popcorn/popcorn sabona ukukhuphuka kwamaphesenti angu-13.4 kuya ku-$992.4 wezigidi ekuthengisweni, ngokusho kwe-IRI—ukuthuthukiswa okuphawulekayo ngonyaka odlule, okubone ukuthengiswa okuphansi esigabeni.Ingxenye ye-microwave popcorn ibale ingxenye enkulu yalokhu kukhula okuqhume kakhulu, ikhuphuke ngamaphesenti angu-13.3 yaya ku-$848.5 million ekuthengisweni.I-Pop Secret, evela ku-Campbell Snacks, bekuwumkhiqizo odayiswa kakhulu, ekhuphuke ngamaphesenti angu-16.4 ekuthengisweni kuya ku-$169.5 million.I-Orville Redenbacher's, i-Conagra Brands line, ikhuphuke ngamaphesenti angu-11.4 yaya ku-$ 154.4 million.Ilebula yangasese nayo ibe nonyaka omuhle, ngokuthengiswa kwamaphesenti angu-15.8 kuya ku-$134.5 wezigidi.I-Act II evela ku-Conagra Brands ilandelele kahle kakhulu, kanti i-core Act II brand inyuke ngamaphesenti angu-32.4 yaya ku-$75.9 million, kanti i-Act II Butter Lovers inyuke ngamaphesenti angu-21.1 yaya ku-$75.0 million.Ulayini we-Jolly Time Blast O Butter ovela ku-American Pop Corn Co. ukhule ngamaphesenti angu-15.7 waya ku-$ 14.7 wezigidi, kuyilapho umugqa we-Jolly Time oyinhloko ukhule ngamaphesenti angu-4.5 kuya ku-$ 12.4 million.

Ebheka emuva

Esikhathini esiningi sonyaka odlule, i-microwave popcorn subcategory ibiphansi ngemuva kweminyaka embalwa yokwehla, kanti ukuthengiswa kwama-popcorn e-RTE kwehle ngemuva kweminyaka emithathu kuya kwemihlanu “yokukhula okukhulu,” kusho u-Garrett Smith, umongameli we-American Pop Corn Company, eSioux City. , IA.Kepha lapho i-COVID-19 ishaya, konke kwashintsha, uthi.“Ngasohlangothini lwesikhungo, ukuthengisa kungene ethangini, ngoba akekho umuntu ozoya ezinkundleni zemidlalo yeshashalazi namabhola,” usho kanje.“Kodwa ukuthengiswa kwama-microwave nama-popcorn aluhlaza ezitolo ezinkulu kwaqhuma.Noma ngabe imuphi umkhuba owawuqhubeka ngaphambi kukaMashi 15 akusho lutho okwamanje.”

USmith ukholelwa ukuthi ukuthengiswa kwama-microwave popcorn kukhuphuke cishe ngamaphesenti angama-50 kanti izinhlamvu eziluhlaza zikhuphuke ngamaphesenti angama-70 kuye kwangama-80 kusukela lapho.Uthi: “Lokho kusho ukuthi umama umba i-skillet endala noma i-corn popper eyayiqoqa uthuli futhi efundisa isizukulwane esisha sezingane indlela yopopopopu.“Ngikuthola kukhuthaza kakhulu lokho.”

I-popcorn ye-Microwave ibone ukuqanjwa okuncane okudlula ukuncenceza ku-flavour, uSmith uyanezela.Uthi: “Kwakuwubuthongo nje."Akukho okuningi okwenzekayo, bese kuqhuma!Asikwazanga ukuqhubeka.”

I-SkinnyPop ibone ukukhula okuqhubekayo esigabeni se-multipack njengoba abathengi befuna izisombululo zokudla okulula okunempilo nezilula, kusho u-Lauren Stacy, umphathi womkhiqizo, i-Amplify Snack Brands, i-Austin, TX, ephethwe yi-The Hershey Co. Uphawula futhi ukwanda okuqhubekayo kwakho kokubili ukunambitheka kanye ukuphuma kwemikhiqizo ye-RTE emafutheni angajwayelekile.

U-Stacy uthi okwangempela, ushizi, nama-popcorn amnandi aqhubeka nokuhlanganisa iningi levolumu yesigaba, kodwa ezinye izinhlobo zikhula ngokushesha njengoba abathengi behlose ukugwema ukukhathala kwe-flavour.“Izinongo nezinongo ezidlayo yikho okudala ukukhula.Ngasohlangothini lwesithako, sibone ukukhula okuvela ekusetshenzisweni kwamafutha ahlukene, njengokhukhunathi nokwatapheya, njengoba ukuthandwa kokudla kwe-keto kuye kwashukumisela abathengi ukuba bafune amafutha anempilo.

Izifiso zabathengi zokukhetha ukudla okunempilo nazo ziye zabonakala ku-Mark Zoske, umsunguli kanye ne-CEO, i-SaltWorks, i-Woodinville, i-WA.“Esikhathini esidlule, abantu babefuna ama-popcorn anebhotela afana nalawo ayengawathola endaweni yemidlalo yaseshashalazini,” usho kanje.Lokhu ngokuvamile kusho izithako zokwenziwa kanye nenani eliphezulu lama-calories.Eminyakeni yamuva, ngenxa yengxenye enkulu yomthengi okhathalela kakhulu impilo, kuhambisana nesiko elikhulayo 'le-foodie', isidingo sesishintshele kuzo zonke izithako zemvelo namalebula ahlanzekile."

Lokhu kuholele ekutheni kudlondlobale i-popcorn, kusho uZoske."Namuhla, ungathola izinhlobonhlobo zama-popcorn eshalofini, kusukela ku-popcorn we-heirloom kuya ku-flavour ethokozisayo, enesibindi eyenziwe ngosawoti we-gourmet," usho kanje."Sibona abakhiqizi abaningi be-popcorn besebenzisa ukwatapheya, namafutha kakhukhunathi, kanye nosawoti wasolwandle wemvelo."

Ngibheke phambili

Ukuqhubekela phambili, uSmith ukholelwa ukuthi ukuthambekela kwezinyanga ezimbalwa ezedlule kuzoqhubeka kuze kube sekupheleni kuka-2020 okungenani.Uthi: “Indlela yokuphila yabantu izokwehla kakhulu.“Yonke le nto yenze abantu bathi ukuma kancane bacabange ukuthi benzani, nokuthi mhlawumbe ikhaya akuyona indawo embi kangako.Lokho kuzoba kuhle ekuthengisweni kwama-popcorn.”Uveze ukuthi ukwenyuka kokuthengisa kungase kusuke kumaphesenti angama-20 kuye kwangama-30 ngonyaka.“Ama-Popcorn ayaduduza.”

Ngisho noma amathiyetha nemicimbi yezemidlalo ivumela ukuhlala, uSmith uphawula ukuthi ukuthengisa kwesikhungo ngeke kuphinde kuphindeke ngokushesha.Uthi: “Angicabangi ukuthi abantu bazosheshe babuyele emuva.“Yonke into izohlala ihamba kancane kuze kube yilapho sekutholakala umuthi wokugoma—futhi mhlawumbe nangaphezu kwalokho.”

Onyakeni ozayo, i-SkinnyPop ne-Amplify ilindele ukwanda kwezikhathi zesizini zokudla okulula okunosawoti, njenge-Halloween nesikhathi samaholide, lapho u-Stacy akholelwa ukuthi ama-popcorn angaqhudelana noswidi.Okwesibili, njengoba abathengi bechitha isikhathi esiningi ekhaya, ulindele ukukhula okuqhubekayo kuma-popcorn we-microwave.Ekugcineni, u-Stacy ulindele ukubona ukwanda kwe-flavour okuqhubekayo, ikakhulukazi endaweni yokuzitika, njengoba abathengi bezama ukulinganisa phakathi kwezifiso zabo kanye nesifiso sabo sokudla okulula okunempilo.

Izithako ezihlale zinikezwa yi-SkinnyPop zizohlangana kahle nezifiso ezingcono kuwe eziya phambili, ukholelwa u-Stacy.“Njengesithako esinamakhalori aphansi ngokwemvelo, ama-popcorn azuza 'ku-halo yezempilo' esivumele ukuba sihlole izinzuzo ezengeziwe zokusebenza, njengeprotheni ne-collagen," usho kanje.“Sizoqhubeka nokuphusha imingcele yokukusiza ukuba uhlangabezane nesidingo esikhulayo sabathengi sokuhlanzeka, okunempilo, nokudla okulula okumnandi.”

I-Zoske ilindele ukubona izinketho ezingcono kuwena ezinwetshiwe ngezinhlobonhlobo ezengeziwe ezithakweni ezisetshenziswayo, kusukela kumvubelo owumsoco we-vegan-friendly, ushizi onama-popcorn, kuya ezitshalweni zasolwandle ukuze udale ukunambitheka okunothe umami.Uthi i-SaltWorks ihlinzeka abakhiqizi abaningi bokudla okulula ngosawoti wasolwandle osezingeni eliphezulu ngezinhlobonhlobo zosayizi wokusanhlamvu, ukwakheka, kanye nezinambitheka ukuze kuhlangatshezwane nezidingo zabo ezithile.“Njengoba abathengi befuna imikhiqizo eyenziwe ngezithako ezihlanzekile, ezingokwemvelo, abakhiqizi bashintshela kusawoti wasolwandle.Eqinisweni, abakhiqizi abaningi be-popcorn basebenzisa usawoti wasolwandle kuphela futhi baze bawuphakamise ngisho nasemalebula abo. "

Cishe eminyakeni emithathu edlule, uhlobo lwe-Jolly Time lwethula i-popcorn ye-microwave enelebula ehlanzekile, ebizwa ngokuthi i-Simply Popped, ephumelele kakhulu, kusho uSmith.Futhi i-Jolly Time yayihlele ukukhipha ukunambitheka okusha kuleli hlobo, kodwa lokho kusamisiwe.Uthi: “Sizowufaka ephaketheni lethu.“Ukwethula umkhiqizo omusha lapho singakwazi ukuhambisana nokuthengiswayo, njengoba kunjalo, akuwenzi umqondo.”

Ukwengezwa kwakamuva kumugqa wokunambitha we-SkinnyPop kube i-SkinnyPop Twist of Lime, egcina ukufana komkhiqizo mayelana nokwenza imikhiqizo ukuthi ingabi nama-GMO, i-gluten, amakinati, amantongomane esihlahla, kanye nezithako zokwenziwa, kusho u-Stacy.I-brand iphinde yakhipha ama-SkinnyPop Chips, ama-crispy futhi ama-crunchy snacks enziwe ngamaphesenti angu-100 wama-popcorn, uthi.Futhi, ngemuva kokuthi i-Pirate's Booty itholwe yinkampani engumzali i-Hershey ngonyaka odlule, izinhlobo zethula i-SkinnyPop & Pirate's Booty Family Snack Pack ehlangene, esho.“Yonke i-multipack iza nengxube ye-Pirate's Booty Puffs, kanye ne-SkinnyPop Original kanye neketela.”

Izinambitheka ezihamba phambili zingaba enye indlela yokubamba ukunaka kwabathengi.I-SaltWorks inikezela ngomugqa we-Fusion Salt, owenziwe ngesandla ngendlela ehlanganisa izithako ngokwemvelo, kukunambitheka okufana ne-truffle, upelepele oyisipoki, u-garlic omnyama, i-vintage merlot, ne-Spanish rosemary, kusho u-Zoske."Lawa ma-salts asebenza kahle kakhulu kubakhiqizi be-popcorn abafuna ukugcina uhlu lwabo lwesithako lufushane ngenkathi besanikeza ukunambitheka okuyingqayizivele okufunwa ngabathengi."

Izengezo ezintsha zalolu chungechunge lukasawoti wasolwandle zifaka i-Pacific Blue Micro Flake yemvelo yonke kanye ne-Mini Flake, eklanyelwe ukunamathela ekudleni okungcono futhi inikeze ukunambitheka kwe-saltier ngosawoti omncane-futhi awekho amakhemikhali, u-Zoske uthi.Uthi: “I-Micro Flake yakhiwe ngamakhekheba kasawoti asolwandle acoleke kakhulu enziwe ukuze agqoke ama-popcorn ngokulinganayo, alethe ukunambitheka kukasawoti wasolwandle okumnandi, okuhlanzekile ngohlamvu ngalunye.

I-SaltWorks isanda kwethula kabusha ulayini kasawoti wasolwandle wemvelo obhemayo kusetshenziswa ubuchwepheshe bayo be-Perfect Smoke, obusebenzisa izinkuni zangempela ezikhethwe ngesandla ukuze kutholwe iphrofayili yephunga elimnandi, usawoti ovunwa olwandle, kanye nenqubo yenkampani yokuphathelene nokubhema okubandayo.

U-Zoske uthi:“Ama-flavour asukela kuntuthu eqinile ye-hickory kuya entuthuni ye-applewood ethambile futhi ethambile, eyenza abakhiqizi nabasebenzisi bokugcina baqonde iphrofayili yokunambitheka abayifisayo.Usawoti wethu obhemayo ungasetshenziswa wodwa noma uhlanganiswe nezinye izinambitheka ukuze uthole ulwazi olusha olusha lwe-popcorn.”

Umkhiqizo wethu we-popcorn uthi: INDIAM
I-INDIAM Popcorn yethu ingumkhiqizo ophambili futhi idume kakhulu emakethe yaseShayina
Wonke ama-popcorn we-INDIAM awanawo ama-gluten, angenayo i-GMO kanye namafutha angama-zero-trans

Ama-kernel ethu okungewona ama-GMO atholakala emapulazini angcono kakhulu emhlabeni

Saqashelwa kakhulu amakhasimende ethu e-JAPAN futhi sesivele sakhe ukubambisana okuzinzile kwesikhathi eside .Baneliseke kakhulu nge-popcorn yethu ye-INDIAM.

I-Hebei Cici Co., Ltd

ENGEZA: Jinzhou Industrial Park, Hebei, isifundazwe, China

TEL: +86 -311-8511 8880 / 8881

U-Oscar Yu - Umphathi Wezokuthengisa

Email: oscaryu@ldxs.com.cn

www.indiampopcorn.com