Njengoba abantu baseMelika behlala ekhaya omunye unyaka ngesikhathi sodlame lwe-COVID-19, ukuthengiswa kwama-popcorn kukhuphuke kancane, ikakhulukazi esigabeni sommbila osulungele ukudliwa we-popcorn/caramel.

Idatha yemakethe

Ngokusho kwedatha ye-IRI (Chicago) yamaviki angu-52 adlule, aphele ngoMeyi 16, 2021, isigaba sommbila osulungele ukudliwa we-popcorn/caramel sasikhuphuke ngamaphesenti angu-8.7, kanti ukuthengiswa okuphelele kuka-$1.6 billion.

I-Smartfoods, Inc., uhlobo lwe-Frito-Lay, ibihamba phambili esigabeni, ngokuthengiswa kwezigidi ezingu-471 zamaRandi kanye nokwenyuka ngamaphesenti angu-1.9.I-Skinnypop ithathe isibili, ngokudayiswa kwezigidi ezingu-329 zamaRandi kanye nokwenyuka okuhle ngamaphesenti angu-13.4, kanti i-Artisan Treats LLC ka-Angie, ekhiqiza i-BOOMCHICKAPOP ka-Angie, ithathe amaRandi ayizigidi ezingu-143 ekuthengisweni, nokukhuphuka ngamaphesenti angu-8.6.

Okunye okumele sikuqaphele kulesi sigaba i-Cheetos brand RTE popcorn/caramel corn, enokwenyuka okukhulu ngamaphesenti angu-110.7 ekuthengisweni, kanye nomkhiqizo we-Smartfood's Smart 50, okhuphuke ngamaphesenti angu-418.7.I-GH Cretors, eyaziwa ngezingxube zayo ze-caramel ne-popcorn ushizi, iphinde yabonisa ukwanda kwamaphesenti angu-32.5 ekuthengisweni.

Esigabeni se-microwave popcorn, isigaba sisonke sithole ukukhuphuka kwamaphesenti angama-2.7, okuthengisiwe kwamaRandi ayizigidi ezingama-884, kwathi i-Conagra Brands yahola phambili, ngokuthengiswa kwezigidi ezingu-459 zamarandi kanye nokwenyuka ngamaphesenti angu-12.6.I-Snyder's Lance Inc. ilethe amaRandi ayizigidi ezingu-187.9 ekuthengisweni, ngokuncipha okuncane ngamaphesenti angu-7.6, futhi i-popcorn yelebula yangasese ilethe u-$114 wezigidi ekuthengisweni, nge-dip engamaphesenti angu-15.6 ekuthengisweni.

Imikhiqizo okufanele ibukwe i-Act II's microwave popcorn, ebe nokwanda okungamaphesenti angama-32.4 ekuthengisweni;I-Orville Redenbacher, eyakhuphuka ngamaphesenti angu-17,1 ekuthengisweni;kanye ne-SkinnyPop, enyuse ukuthengiswa kwayo ngamaphesenti angama-51.8.

Ebheka emuva

“Muva nje besibona amakhasimende amaningi ebuyela ezintweni eziyisisekelo—i-caramel, ushizi, ibhotela, nophophoni ofakwe usawoti.Naphezu kokuthambekela okuphelele kokudla okulula kusukela eminyakeni eyishumi edlule 'yehlukile, ehlukile, futhi ngezinye izikhathi engavamile,' muva nje abathengi babonakala bebuyela kulokho abakwaziyo nalokho okunethezekile," kusho uMichael Horn, umongameli kanye ne-CEO, AC Horn, Dallas."Ngo-2020 sonke sachitha isikhathi esiningi ekhaya, ngakho-ke ukubuyela ezintweni eziyisisekelo kunengqondo."

“Isigaba sibone ukwakheka okusha kwe-flavour eminyakeni yamuva, ikakhulukazi ngokuqhuma kweminikelo esele ilungele ukudliwa.Akusanqunyelwe ekukhetheni okusobala, okufakwe ibhotela, nokufakwa ushizi, ama-popcorn anamuhla ayatholakala ngezinhlobonhlobo zamaphrofayili e-flavour ukuze uthole ama-palette amnandi, kusukela kumbila wegedlela oswidi neswekile kanye nepulazi le-jalapeno elibabayo, ukuya kokunethezeka okukhethwa kukho okugcotshwe ushokoledi kanye ne-caramel. .Ama-flavour esizini nawo athole indlela yawo yokugcina amashalofu, okuhlanganisa nezinongo zamathanga eziyisibopho,” usho kanje.

Kodwa-ke, ngokombono wokudla okunempilo, abathengi babheka kakhulu ama-popcorn njengokuzitika okungenacala, kuphawula i-Mavec.

“Izinhlobo ezilula namalebula ahamba phambili afana ne-organic, i-gluten-free, ne-whole-grain ancike kuleso sithombe esinempilo.Amabhrendi amaningi ahamba phambili aphinde asebenzisa i-popcorn engcono kuwena, enezimangalo zelebula ezifaka 'azikho izithako zokwenziwa' kanye 'nokungeyona i-GMO.'I-Popcorn iphinde ishayele ezifisweni zabathengi zezithako ezibonakalayo nokucutshungulwa okuncane, ngezitatimende zesithako ezingaba lula njengezinhlamvu ze-popcorn, uwoyela, nosawoti,” uyanezela.

Ngibheke phambili

Ukubikezela kuka-Boesen ukuthi sizoqhubeka nokubona abathengi bephendukela emikhiqizweni eletha okunethezekayo, okunambitheka okujwayelekile, okufana nezikhwebu ezisanda kuvela kanye namaphophukhoni afudumele, wetiyetha ye-movie eletha kahle lokho abathengi abebeku-ode ngaphambilini etiyetha ye-movie.“Imikhiqizo ka-Orville Redenbacher kanye ne-Act II iyatholakala ngezinhlobonhlobo zamasayizi wephakethe, okubandakanya ama-multipacks amakhudlwana ayi-12 kuya kwayi-18 ama-microwave popcorn noma izikhwama ezintsha 'zosayizi wephathi' ezilungele ukudliwa ezibone ukwanda kwabathengi ngesikhathi sodlame ngenxa yobhubhane. ngenani lawo eliphakeme kanye nesifiso sabathengi sokuqoqa futhi babe nenani elikhulu lezidlo ezidliwayo abazithandayo esandleni,” uyanezela.

Ngokuqondene nezinye izibikezelo zango-2021, abathengi bazoqhubeka nokuchitha isikhathi esiningi besekhaya kulo nyaka, njengoba lolu bhubhane lungakapheli—futhi ngaleyo ndlela bachithe isikhathi esiningi phambi kwe-TV, bephethe isitsha sama-popcorn.

“Ngaphezu kwalokho, njengoba izindawo zokusebenza eziningi ziphinde zivulwa futhi zamukele abasebenzi emuva, u-popcorn osulungele ukudliwa njenge-BOOMCHICKAPOP ka-Angie uzoqhubeka esebenza njengesidlo esithandwayo sokudliwa lapho uhamba, okugqugquzela ukukhula okuqhubekayo,” kusho uBoesen."Sekukonke, sikholelwa ukuthi ukunambitheka okumnandi, ukunethezeka, kanye nezinzuzo ze-microwave, i-kernel, nama-popcorn alungele ukudliwa, kuhlanganiswe nokuqanjwa kabusha kwe-pack architecture kanye ne-flavour, kuzoqhubeka nokugqugquzela ukukhula kuzo zonke lezi zigaba eminyakeni ezayo."