I-Snack trend evolution

I-KANSAS CITY - Izigidi zabantu baseMelika zidle ama-popcorn, ama-chips amazambane kanye nama-crackers ukuze zibhekane njengoba ubhubhane lwe-coronavirus ludala iziyaluyalu zezomnotho nezenhlalo emhlabeni wonke.Isidingo semikhiqizo ehlanganisa iCheetos neCheez-It saqhuma ngoMashi, kwaba nesandla ekukhuleni kwesikhashana esigabeni sokudla okunosawoti okunosawoti, okwakuhlelelwe ukuthi kwehliswe ukwehla, kusho uBeth Bloom, ongumdidiyeli womqondisi wemibiko yokudla neziphuzo yaseMintel, eChicago.

Ukuthengiswa okuphelele kokudla okulula okusawoti kwase-US kukhuphuke cishe ngo-7% ngonyaka ka-2019, yedlula ama-dollar ayizigidi eziyizinkulungwane ezingama-19, kodwa izinga lokukhula bekulindeleke ukuthi lehle lapho abathengi bekhetha ezinye izindlela ezinempilo zokudla okulula.Ucwaningo luphakamisa ukuthi le nkinga eqhubekayo isiphazamise okwesikhashana isifiso sabathengi esikhulayo sokuthola ama-flavour amasha, izithako kanye nemikhiqizo.

"Abathengi baqoqa izimpahla ezizinzile eshalofini ngokujwayelekile futhi bafuna ukudla okuthengekayo, okujwayelekile, okududuzayo, njengokudla okulula okusawoti okuthandayo," kusho uNksz Bloom.

Ngenkathi abathengi behlala ekhaya ukuze banqande ukusabalala kwaleli gciwane, isidingo sokudla osendleleni siyehla.I-General Mills, Inc., i-Minneapolis, ibonise ukuthengiswa kwezindawo zokudla zenkampani bekuthambile engxenyeni yakamuva kakhulu.

Ukuguquguquka okunjalo ekuziphatheni kokudla kwabathengi kungokwesikhashana futhi kuzoqhubeka nokuvela esikhathini esizayo esibonakalayo.Ezinyangeni ezizayo, abathengi kulindeleke ukuthi babuyele ezinhlobonhlobo zezinketho zokudla okulula, okuhlanganisa nalezo ezigxile kakhulu kwezempilo, ngokusho kukaMintel.Ngokuhamba kwesikhathi, ukwehla komnotho kungase kwenze abathengi banqande ukuthenga okungabalulekile, okufana nokudla okulula.Kodwa-ke, isikhathi sangemva kokuwohloka komnotho sizovusa isidingo se-premium eyengeziwe, izinketho ezintsha, kusho uNksz Bloom.

"Ama-Snackers akwenza ngokuyinhloko ukwanelisa izifiso, okusho ukuthi ama-snack brands anosawoti azodinga ukuqhubeka nokuletha - futhi aqinise, kwezinye izingxenye - ukuzitika," kuphawula uNksz Bloom.“Ngaso leso sikhathi, abathengi bafuna ukudla okulula okungaba nomthelela omubi empilweni.Kokubili akudingi ukutholwa ngokudla okukodwa okubambekayo.”

U-Sally Lyons Wyatt, iphini likamongameli omkhulu kanye nomholi wokuzijwayeza kwa-Information Resources, Inc. (IRI), uthe ukusebenziseka kalula kuzoqhubeka kubalulekile kubathengi ngemuva kobhubhane, bephawula okuthandwa kakhulu yizizukulwane ezincane kanye nabathengi baseSpanishi.Intengo izobaluleka empumelelweni ukuya phambili, futhi, njengoba i-72% yabathengi ibheka intengo ngaphambi kokukhetha ukudla okulula, ngokusho kwedatha ye-IRI.

UNksz Lyons Wyatt uphinde waveza intshisekelo yokudla okulula okunikeza izinzuzo zezempilo.Amaphesenti angamashumi amahlanu nane abathengi athi afuna ukudla okulula okunamavithamini namaminerali, kanti u-38% ufuna ukudla okulula okuqukethe ama-probiotics, ngokusho kwe-IRI.Amaphesenti angamashumi amane nesishiyagalombili abathengi afuna ukudla okulula okune-fiber ephezulu ukuze kuzuze ukugaya.Imikhiqizo equkethe isimangalo se-collagen ikhule ngo-46% ngonyaka odlule, futhi ukudla okulula okuqukethe i-cannabidiol nakho kukhuphuka ngezindlela neziteshi ezahlukahlukene, kusho uNksz Lyons Wyatt.

“Abathengi banoxhaxha olukhulayo lwezinketho zokudla okulula abangakhetha kuzo, okusho ukuthi umncintiswano wokufakwa ezikhathini zokudla okulula unamandla kunangaphambili,” kusho uNksz Bloom."Ukusutha, ukuzitika, impilo kanye nokuphatheka kuzoba yizici ezibalulekile okufanele kugxilwe kuzo ukuze kuqinisekiswe ukuhambisana."

Ugqozi lwe-flavour

UFlavour usengumshayeli ohamba phambili ekukhetheni ukudla okulula, okulandelwa wukuziphatha njengesisusa esiphezulu sokudla amaswidi, ngokocwaningo lweMintel.Amaphesenti angamashumi ayisikhombisa nesishiyagalolunye abathengi abahlolwe yi-Mintel athe ukunambitheka kubaluleke kakhulu kunomkhiqizo lapho ukhetha ukudla okulula, futhi u-52% uthe ukunambitheka kubaluleke kakhulu kunempilo uma udla ukudla okulula.

Cishe uhhafu wabathengi bokudla okulula abahlolwe ngabakwaMintel bathi bathanda ukuzama ukunambitheka okusha ekudleni okulula.Imikhiqizo eyinhloko efana ne-barbecue, usawoti, ipulazi nesweli isalokhu idume kakhulu, kodwa okugqumisayo, i-rosemary, i-bourbon ne-Nashville hot kuphakathi kwezinambitheka ezisafufusa eziheha ababambiqhaza bocwaningo.

I-Flavour innovation enezinhlanganisela eziyingqayizivele ezifana nokumuncu-okubabayo noma okubabayo-okumnandi kanye “nezinga elilandelayo lokunambitheka kwamakhambi, imifino kanye nezinongo” kungase kusheshise isidingo sezigaba ezikhulayo futhi kuqinise kabusha izingxenye ezisalele, kusho uMintel.

Umthengisi okhethekile we-Trader Joe's, Monrovia, Calif., usanda kukhipha i-Popcorn ye-Synergistically Seasoned, ehlanganisa izinhlamvu ezithambile, ezinosawoti, ezibhemayo, ezibabayo nezinoshukela kancane.I-Trader Joe's, phambilini eke yahlinzeka ngezinhlobo zama-popcorn ezifana ne-dill pickle, usawoti we-maple sea, ne-cheddar ne-caramel, ithe umkhiqizo uhlanganisa inhlanganisela yesinongo yempushana emhlophe, usawoti wolwandle, ukunambitheka kwentuthu yemvelo, upelepele we-cayenne noshukela isipiliyoni sokudla okukodwa.

I-Herr Foods Inc., i-Nottingham, Pa., yethule i-Herr's Flavour Mix, umqondo wokudla okulula oqukethe ama-flavour amabili amazambane e-chip eyodwa.Izinhlobonhlobo zihlanganisa i-cheddar nokhilimu omuncu no-anyanisi;i-barbecue nosawoti kanye noviniga;kanye ne-red hot and honey barbecue.

Ummbila wase-Mexican street, noma i-elote, iphrofayili ye-flavour evelayo ekudleni okulula okusanda kwethulwa, ibonakala ngamasu oshizi wesitayela se-cotija, impushana ye-chile kanye nejusi ye-lime.Amanye ama-snack flavour agqugquzelwe umhlaba wonke afaka i-chimichurri ne-churro.

Isinongo se-bagel yonke into, ehlanganisa imbewu kasesame, u-garlic, u-anyanisi, usawoti kanye nembewu ye-poppy, yengeza ubunkimbinkimbi nokushwaqa kuma-popcorn, amantongomane nama-crackers atholakala emashalofini okuthengisa.

Ukunambitheka kwesiphuzo njengetiye le-matcha, iwayini le-rosé nekhofi eliphuzwayo elibandayo nakho kuvela ezinhlobonhlobo zokudla okulula.I-LesserEvil Healthy Brands, LLC, Danbury, Conn., yethule iqoqo lamaphophukhoni osekulungele ukudliwa afaka ukunambitheka kwezithelo okugqugquzelwe ngamanzi acwebezelayo, okuhlanganisa i-lemonade, i-pink grapefruit kanye nekhabe i-hibiscus.

Ama-hybrid ahlala edumile ekuthuthukisweni kwemikhiqizo emisha njengoba imikhiqizo isebenzisana ukuze ilethe ama-flavour ajwayelekile ezindaweni ezintsha zegrosa.Amaswidi nama-cookie brand ahlanganiswa nama-popcorn njengokudla okulula kokuzitika.U-Herr's ubambisene nomkhiqizo ka-ayisikhilimu we-Dippin' Dots ukuze bakhe amakhukhi nokhilimu kanye nekhekhe losuku lokuzalwa ukudla okulula okunambitheka kombila.

www.indiampopcorn.com