I-POPCORN MARKET – UKUKHULA, AMATHRENDI, UMTHELELA WE-COVID-19, KANYE NEZIBUKA (2021 – 2026)

Uhlolojikelele lwemakethe

IGlobal Popcorn Market kulindeleke ukuthi ibhalise i-CAGR ka-7.1% esikhathini sokubikezela (2019-2024).

• I-Popcorn, njengesigaba isichitha ngokushesha isithombe sayo njengokuphelezelwa kokubuka imuvi, ibe yisidlo esilula esisuthisa abathengi kuyilapho bekhanyisa amakholori.Lesi sakhiwo siholele ekukhuleni okumangalisayo kwesigaba se-popcorn esilungele ukudliwa.

• Imakethe ye-popcorn iphinde yabona umthelela wezitayela eziqhuba imboni enkulu yokudla okulula.Ngokuvela kwezinhlobonhlobo zama-flavour, ukukhetha kwabathengi kushintshela ku-gourmet popcorn.Ngaphezu kwalokho, amanye amathrendi afana nama-flavour wemvelo kanye nezithako zelebula ehlanzekile nazo zinomthelela wokwethulwa komkhiqizo yizinkampani emakethe ye-popcorn.

Ububanzi bombiko

I-Global Popcorn Market ihlukaniswe ngohlobo lwaba yi-microwave popcorn kanye nama-popcorn alungele ukudla (i-RTE), ngesiteshi sokusabalalisa eziteshini ezithengiswayo nezingathengiswa.Iziteshi ezithengiswa ngaphandle kokuhwebelana ziphinde zihlukaniswe zaba yizitolo ezinkulu/ama-hypermarket, izitolo ezidayisa ukudla, iziteshi eziku-inthanethi, nezinye iziteshi.Ukuhlukaniswa ngokwezwe kunikeza imininingwane ngamathrendi emazweni aphezulu emhlabeni jikelele.

Amathrendi Abalulekile Emakethe

I-RTE Popcorn Driving Snacking Innovation

Isigaba sama-popcorn alungele ukudliwa (i-RTE) sibone ukukhula okumangalisayo esikhathini sokubuyekezwa (2016-2018) futhi kulindeleke ukuthi sibe phambili ekukhuleni kwesigaba se-popcorn sisonke esikhathini sokubikezela (2019-2024) .Lesi sigaba asibonanga nje izinto ezintsha mayelana nama-flavour amasha angena ezifisweni zabathengi, kodwa futhi mayelana nokuhlangabezana nezidingo zomthengi mayelana nezithako zelebula ezinempilo, ezingokwemvelo nezihlanzekile.Isibonelo, i-Smartfood, ibhrendi ephethwe yi-PepsiCo inephothifoliyo yomkhiqizo ebanzi ebhekelela ngayinye yalezi zidingo zabathengi.Ngo-2014, inkampani yethula umugqa Wokuthokozela wama-popcorn wamafutha ancishisiwe, othi uqukethe amakholori angama-35 kuphela inkomishi ngayinye.Ngaphezu kokunambitheka kwendabuko okufana nosawoti, ushizi kanye ne-caramel, uhlobo luyatholakala futhi ku-flavour gourmet efana ne-sea-salted caramel, i-cheddar emhlophe, i-rosemary namafutha omnqumo, usawoti wolwandle, ne-chipotle endala i-cheddar.Ngokombono wokwanelisa izidingo zabathengi, kokubili ngokombono wokuzitika kanye nezempilo, kanye nangenxa yekhono layo lemvelo lokuthinta iziteshi zokusabalalisa ezivelayo ezihamba phambili ezifana nokuthengisa okuku-inthanethi, ingxenye ye-RTE popcorn kulindeleke ukuthi iqhubekisele phambili ukukhula okuphelele. wesigaba sama-popcorn.

INorth America Ishayela Imakethe Yomhlaba Wonke

INorth America bekuyimakethe enkulu kunazo zonke yama-popcorn emhlabeni jikelele.Ukuvela komkhuba wokudla okunempilo kube nomthelela ekukhuleni kwemakethe yama-popcorn esifundeni.E-United States, ukuthengiswa kwezitolo zama-popcorn kunyuke ngaphezu kuka-32% kusukela ngo-2012. Okuningi kwalokhu kukhula kungase kubangelwe izinga lokukhula elinamadijithi amabili elihlobene nama-popcorn alungele ukudliwa.Ngaphezu kokuvela kwama-flavour amasha kanye nokuthambekela kokudla okunempilo, abathengi baphinde bafune ukuhambisana nama-popcorn, ukushayela ukusetshenziswa kokuxuba okufana no-popcorn nama-cranberries omisiwe noma amaswidi.

I-Competitive Landscape

I-Global Popcorn Market ihlukaniswe ngokumaphakathi ngokuba khona okubalulekile kwabadlali bomhlaba wonke namalebula ayimfihlo.Abasanda kungena emakethe bagxile ekunikeni amasegimenti e-niche afana ne-gourmet popcorn, ama-popcorn anakunambitheka okusha futhi futhi asekela i-piggy kumikhuba yezempilo nokuphila kahle ehambisana nokudla okulula.Imakethe inokuncintisana kakhulu futhi amabhrendi ahamba phambili emakethe aya ngokuya egxila ekwandiseni umugqa womkhiqizo ukuze avele njengabawine besigaba.

www.indiampopocorn.com