Abathengi bayaqhubeka nokwenza izinyathelo ze-e-commerce

Emily Crowe·Juni 21, 2021 ·Ukudla Nokuvakasha·Ukudayisa Ukudla

Umqedazwe we-coronavirus wakhe izitayela eziningi emhlabeni wonke wamabhizinisi, kodwa mhlawumbe awekho kakhulu njengalawo angaphakathi embonini yegrosa.Umhlaba washintsha ngokuphazima kweso futhi abathengi basala nomthwalo onzima wokungenzi nje kuphela izitolo zabo nabasebenzi ukuthi kuphephe ngangokunokwenzeka, kodwa futhi nokuqinisekisa ukuthi abathengi basenakho ukufinyelela ezitolo.I-E-commerce isuke kubuchwepheshe obukhulayo yaya esidingweni esiqondile ngokuphazima kweso.

Umbiko we-FMI Food Retailing Industry Speaks 2020 uthole ukuthi abathengi, ngokwesilinganiso, babone ukuthengiswa kwe-inthanethi kwenyusa ngama-300% ezinsukwini zokuqala zalolu bhubhane.I-FMI nayo yakuthola lokhoabathengi begilosa abaku-inthanethi bakhule bafinyelela ku-64% wabo bonke abantu abadala e-US kanti u-29% wabathengi abaku-inthanethi bafaka i-oda isonto ngalinye.

Ngenxa yalezi zinguquko,I-eMarketer iyabikezelaukuthi ukuthengiswa kwegrosa eku-inthanethi kuzohlanganisa imali engaphezu kwezigidigidi eziyi-100 kulo nyaka futhi kumele u-12.4% wakho konke ukuthengiswa kwe-e-commerce e-US.Abathengisi bokudla sebeyibonile imimoya evela kulokhu kukhula kwe-e-commerce, ngeUkuthengiswa kwe-inthanethi kwe-Walmartukukhula ngo-37% futhiI-Srouts Farmers Marketithola ukwanda okungama-221% ekuthengisweni kwe-e-commerce ngekota yokuqala, futhiAlbertsonssibona ukwenyuka kwama-282% ekuthengisweni kwe-inthanethi kwekota yayo ephela ngo-Feb. 27.

Ukuthenga kwe-E-commerce kanye ne-omnichannel kuzohlala lapha, futhi abathengi bayaba mkhulu uma kuziwa ekunikezeni amakhasimende ulwazi lokuthenga ku-inthanethi.Ukuqala kwalolu bhubhane kwaba umfutho omkhulu wentshisekelo yokuqala yokusebenzisa i-e-commerce ukuze uthole igilosa, kepha ukujula nobubanzi bezinsizakalo zegrosa abenze batholakala kusukela lapho kuye kwanda.

Abathengi benza ushintsho

Kroger, osanda kuqanjwa ngokuthiInkampani engu-9 ye-e-commerce yase-USnge-eMarketer, yabona ngaphezu kwezigidi eziyizinkulungwane ezingama- $ 11 ekuthengisweni kwe-e-commerce ngo-2020, emele ukukhula konyaka nonyaka okungama-79%.Igrosa isebenza kanzima kuhhashi layo lezikhungo zokugcwalisa ezincane ezinikwe amandla e-Ocado, eyokuqala esanda kuvulwa eduze kwedolobha lakubo i-Cincinnati futhi isebenzisa amarobhothi, ukuhlanganiswa okuqondile nokufunda ngomshini ukuze ikhethe futhi ilethe igilosa yamakhasimende edijithali.

“Umfutho esinawo uhambisana nesikhathi sokuvela kwe-Kroger Delivery, esekela ushintsho olungunaphakade ekuziphatheni kwabathengi begrosa kanye nesidingo sokuhweba nge-e-commerce yesimanje kanye nezisombululo zamamayela okugcina - amandla angempela okuncintisana amahhashi,” kusho i-CEO yakwa-Kroger. URodney McMullen ku-aisitatimende sabezindaba.

Umthengisi naye ufaka izinsiza kukhoamandla okusabalalisa ihabhu-futhi-wakhulumaeCentral Florida, evumela igilosa yakwa-Kroger ukuthi ilethwe kubahlali endaweni engamakhilomitha angama-90 nakuba zingekho izitolo ezibonakalayo endaweni.Aukuhlolwa kokulethwa kwe-droneiyaqhubeka e-Ohio, futhi i-Kroger iphinde isebenzise uhlelo lwayo lokwethembeka kwamakhasimende ukuze iqiniseimisebenzi yokuthengisa enembayo.

I-Albertsons nayo ingene shí ebhizinisini lokugcwaliseka okuncane ngenxa angokubambisana neTakeoff Technologies.Inkampani iphinde yakha aubambiswano ne-Googleokuholele ekukhishweni kwamamephu athengekayo e-hyperlocal, ezohwebo zokwenziwa eziqhutshwa ubuhlakani bokwenziwa kwezingxoxo kanye nohlu lwegrosa oluqagelayo.Okunye futhi ukubambisana ne-Adobe kuvumela i-Albertsons ukuthi isebenzise i-Experience Cloud yayo ukuze ihlaziye ukuqoqwa kwedatha futhi iqonde kangcono ukuthi amakhasimende afunani.

“Ngemuva kokukhulisa ibhizinisi lethu le-e-commerce ngo-258% unyaka nonyaka, sihlomisa izitolo ezingaphezu kwenkulungwane ngeveni eliseceleni komgwaqo futhi sivuselela uhlelo lwethu lokusebenza lweselula, manje sesitshala imali ezinsizakalweni ezihlukene ezifana nezikhiqizo ezilawulwa izinga lokushisa, ukugcwaliseka kwamahora amabili ngisho nokukude. -amarobhothi okulethwa alawulwayo,” kusho uChris Rupp ka-Albertsonsesitatimendeni sabezindaba.“Njengoba sithuthukisa iminikelo yethu yama-omnichannel, sithembele kuwo Izinhlelo zokusebenza ze-Adobe Experience Cloud zokusisiza ukuthi sithole inani elithe xaxa kudatha futhi sisebenzise imininingwane yeziteshi eziningi ukuze sithuthukise ulwazi lokuthenga.”

UHy-Vee naye usezakhele igama eliphezuluubambiswano ne-Googlelokho kuzosiza umthengisi enze kube ngokwakho ukuzizwisa okuku-inthanethi kumakhasimende ngenkathi futhi ethuthukisa amasevisi akhe akhona e-Aisles Online.I-Walmart, ngakolunye uhlangothi, ivuselela insizakalo yayo yokulethwa kwasekhaya ngenkathi ibonaukukhula okukhulungohlelo lwayo lwe-Walmart+.

Abathengisi abancane nabo bakhulisa amakhono abo e-e-commerce.Ukudla Lion muva njewandise ukulandwa kwayo kwegrosaamasevisi, i-Big Y yethula yayoisikhungo sokugcwaliseka okuncane okuzenzakalelayoeduze kwesitolo e-Chicopee, Mass., ukuze kukhave ama-oda aku-inthanethi amakhasimende angu-7,000 ngesonto, kanye ne-Stater Bros. Marketsngokubambisana noMercatusukwakha inkundla ye-e-commerce elinganisekayo.

Ukuqhubekela phambili ngegilosa edijithali

Abathengisi bokudla basesezigabeni zokuqala zenguquko yabo yedijithali, futhi izinkampani ezinjenge-Albertsons ziyazi ukuthi kuningi ukufunda nokukhula ngaphambi kwabo."Sithatha indlela lapho sigcizelela khona izinga," kusho i-CEO uVivek Sankaranphakathi nengqungquthela ebonakalayongenyanga edlule.“Siyayisungula ngakho.Siyayinweba.Futhi ibhizinisi lethu jikelele lihle. "

Isikhulu seHy-Vee, uRandy Edeker, naye uyakubona ukuguquguquka kwe-e-commerce yegrosa elethwe yilo bhubhane.“Ngicabanga ukuthi senze imikhuba impilo yethu yonke manje ezoqhubeka.Nginesiqiniseko sokuthi zizoguquka,” u-Edekerutshele i-Progressive Grocer.“Kuzoba nabadlali abasha, nginesiqiniseko, abazongena kwezinye zalezi zikhala.Kodwa ibhizinisi lakho ledijithali namuhla liyisisekelo, futhi uzoqhubeka utshala kulo [,] futhi [lokho] lizoqhubeka nokuvela ukuthi senza kanjani ibhizinisi siye phambili.”

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Kitty Zhang

I-imeyili:kitty@ldxs.com.cn 

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