Ukuduba kwezinkampani zezimpahla zabathengi ezihamba ngokushesha kwaba igalelo ku-Udaan ngoba imodeli yayo yebhizinisi yayiklanyelwe ukunciphisa abahwebi futhi ixhumanise ngokuqondile abahwebi abancane nabakhiqizi.
Evikini eledlule, i-business-to-business (B2B) eqalayo u-Udaan yafaka isikhalazo ngokumelene ne-Parle Products Private Limited ne-Competition Commission of India (CCI).
U-Parle ungumkhiqizi wamabhisikidi e-Parle-G adumile kanye nokunye ukudla okuningana okudumile.Ngokuka-Udaan, u-Parle wasebenzisa kabi isikhundla sakhe esiqinile emkhakheni wezimpahla zabathengi ezihamba ngokushesha (i-FMCG) ukuze ahlanganyele ekuziphatheni okuphambene nokuncintisana.
Ngokuka-Udaan, u-Parle uyekile ukuhlinzeka ngempahla kwa-Udaan ngaphandle kwesizathu esiqondile.Njengamanje, i-Udaan ithenga imikhiqizo ye-Parle emakethe evulekile futhi iyithengisa endaweni yayo.
Ngemva kwesonto, u-Amul, uParle nabanye abadlali abambalwa benqaba ukuthengisa endaweni ye-Udaan.Lezi zinkampani zathi i-Udaan ilawula ibhizinisi lokusabalalisa futhi yenza abasabalalisi buthaka.
Ukuduba kwezinkampani zezimpahla zabathengi ezihamba ngokushesha kwaba igalelo ku-Udaan ngoba imodeli yayo yebhizinisi yayiklanyelwe ukunciphisa abahwebi futhi ixhumanise ngokuqondile abahwebi abancane nabakhiqizi.
Inkampani inethemba lokuthi izoba yi-Flipkart ye-e-commerce ye-B2B, evumela abathengisi abancane ukuthi bathenge ngokuqondile kubakhiqizi.Ngokungafani nezinkundla ezikhona ze-B2B ezifana ne-IndiaMart, i-Udaan igxile ekwakhiweni kokutholwa okuphelele kwe-ecosystem-covering, logistics, credit kanye nokukhokha.
“I-Amul inabasabalalisi abakhethekile abangu-10,000 noma osomabhizinisi abancane.Uma inkundla efana ne-Udaan isakaza iyodwa, bazoqhudelana nabalingani bethu abakhethekile abakhona futhi babalimaze ngokuqondile,” kusho u-RS Sodhi, umqondisi ophethe we-Amul.Abanye abasebenzi bezinkampani ze-FMCG nabo baqinisekisile ukuthi izinkundla ezifana ne-Udaan zenza abasabalalisi buthaka futhi bathola isabelo semakethe esikhulu.
Izinsolo zokusatshalaliswa okuzimele yizinkampani ze-FMCG zingase zibonise ukuthi amandla kulo mkhakha ayashintsha.
Sekungamashumi eminyaka, izinkampani ze-FMCG zijabulela amamajini enzuzo ephezulu kanye nembuyiselo ephezulu emalini.Ukuqhubeka nokuthola imbuyiselo yemali ephezulu iminyaka eminingi kuwumsebenzi onzima, kodwa izinkampani eziphumelelayo ze-FMCG zigxila ekwakhiweni komkhiqizo nasekuthuthukisweni kwamanethiwekhi okusabalalisa.
Ukusatshalaliswa kwemikhiqizo kwenziwa ngokuhwebelana okuvamile, ukuhweba kwesimanje kanye neziteshi ze-e-commerce.Uhwebo olujwayelekile lusho imigudu yakudala lapho izinkampani ze-FMCG zithengisa ngazo abasabalalisi bemikhiqizo, amasheya, abathengisi, njll.I-E-commerce isho amapulatifomu afana ne-Reliance Jio, i-Flipkart Grocery ne-Udaan.
Nakuba ukuhweba okuvamile bekulokhu kubala ingxenye enkulu yokuthengiswa kwe-FMCG, iziteshi zesimanje zokuhweba kanye ne-e-commerce zikhule ngokushesha.Izinkampani ezifana ne-Reliance, Future group, ne-DMart zisungule amanethiwekhi amakhulu okusabalalisa azivumela ukuthi zithenge ezinkampanini zezimpahla zabathengi ezihamba ngokushesha futhi zidayisele amakhasimende ngokuqondile.
Ngokungafani namanye amapulatifomu athenga izimpahla kubakhiqizi futhi athengise imikhiqizo egameni labo, amakhasimende ayinhloko ka-Udaan abathengisi abancane abafuna ukuthenga ngokuqondile kubakhiqizi, ngaleyo ndlela benze i-Udaan ibe abasabalalisi abahlukahlukene.I-Udaan inenethiwekhi enkulu yokusabalalisa, evumela amakhasimende endaweni yayo ukuthi athenge kalula izimpahla.
Isu le-Udaan lokusika abathengisi kanye nokuhlinzeka ngempahla ngamanani aphansi licasule abasabalalisi abaphakela amawholesale nabathengisi.Abathengisi abancane bathutheleka e-Udaan, Jio nakwamanye amapulatifomu e-B2B ukuze bagweme abasabalalisi futhi bathole inzuzo ephezulu.
Izinkampani zezimpahla zabathengi ezihamba ngokushesha eziyekile ukuhlinzeka ngezimpahla endaweni ye-Udaan zisola u-Udaan ngokuqopha ukusatshalaliswa kwabadayisi.Phambilini, i-Udaan yaziwa ngokuxhasa ngezimali ezokuthutha nezinye izindleko ukuze ihehe abasebenzisi abaningi.Ngokubuka imali yayo enkulu kanye nokulahlekelwa okuqhubekayo, ababambiqhaza bemboni bakholelwa ukuthi ibisebenzisa amasu afanayo ngaphansi kwezimo zamanje.
Isizinda sabasabalalisi esihlakazekile sivumela lezi zinkampani ukuthi zigcine izilinganiso zenzuzo, kodwa ukuhlanganiswa phakathi kwamakhasimende kungase kubangele amamajini enzuzo aphansi.Iziteshi zesimanje zohwebo neze-e-commerce zithola izimpahla ngamanani aphansi kanye nezikhathi zezikweletu ezinde, okusho ngokusobala ukuthi amakhasimende amakhulu anamandla angcono okuxoxisana uma kuqhathaniswa nesizinda sabasabalalisi abahlakazekile.
Ukuduba i-Udaan kungase kube isinyathelo sokunqanda amandla e-Udaan kuyilapho kujabulisa abasabalalisi abanikela enzuzweni ephezulu kanye namaphesenti amakhulu okuthengisa.
Kubasabalalisi, ukukhuphuka kwamapulatifomu edijithali kuhlanganiswe nobhubhane kuwusongo olukhona.Imigoqo yochungechunge lokuhlinzeka ngesikhathi sokuvalwa iphoqe izinkampani zezimpahla zabathengi ezihamba ngokushesha ukuthi zifake ekusabalaliseni okuqondile noma zisebenzisane nabadlali abakhulu.
Isibonelo, i-HUL ibambisane ne-Jio ngokusatshalaliswa kwe-B2B okuqondile kusuka kumkhiqizi kuya kumthengisi-umnyakazo owaphikiswa kakhulu abasabalalisi.Ngokukhula kwamapulatifomu axhaswe kahle njenge-Jio ne-Udaan esikhaleni se-B2B, abasabalalisi banomuzwa wokuthi bangase bacindezelwe ebhizinisini.
Uxhaso lwalezi zinkundla lwabasiza ukuthi bakhulise imisebenzi yabo ngesikhathi esifushane.I-Udaan ifinyelele isimo se-unicorn eminyakeni emibili ngemva kokwethulwa.
Ngokufanayo, uJio ukhulise cishe ama-Rs.Izofinyelela ku-Rs 150,000 crore ngo-2020, futhi ibilokhu ikhula.Inkampani kadadewabo i-Reliance Retail ithole i-JustDial, esevele isebenzisa uhlu kanye nesiteji se-B2B.
Ipulatifomu yamukelwe ngabahwebi emadolobheni angaphezu kwe-100.Ukuthengiselana ne-HUL kuphinde kwaqinisa isikhundla sayo kulo mkhakha.Lezi zingxenyekazi ziphinde zisebenzise imikhiqizo yazo yelebula eyimfihlo, engase ize kuqala kunemikhiqizo yezinkampani zangaphandle.
Naphezu kwesinyathelo sokuduba i-Udaan, izinkampani zezimpahla zabathengi ezihamba ngokushesha kanye nabasabalalisi mancane amathuba okuba bavimbele ukuphazamiseka kule ndawo isikhathi eside.Nakuba izinkampani ze-FMCG zingase zithwale kanzima ngenxa yenzuzo ephansi, ukwanda kwamakhasimende kanye nokwenyuka kwezidingo zemali yokusebenza, abasabalalisi kuzodingeka babhekane nezinsongo ezikhona ezibhekene namabhizinisi abo.
Kodwa-ke, ukwethulwa kwemithetho emisha kahulumeni ye-e-commerce kanye namanethiwekhi avulekile okuhweba ngedijithali kungase kulethe ithemba.Noma kunjalo, lesi sigameko ngokungangabazeki sifakazela ithonya lika-Udaan embonini.
Ngaphandle kokungabaza, uyazi ukuthi i-Swarajya iwumkhiqizo wemidiya oncike ngokuqondile ekusekelweni okuhlinzekwa ngabafundi ngendlela yokubhalisela.Asinawo amandla nokusekelwa kweqembu elikhulu labezindaba, futhi asilweli ilotho enkulu yokukhangisa.
Imodeli yethu yebhizinisi nguwe kanye nokubhalisa kwakho.Ezikhathini ezinzima kangaka, manje sidinga ukwesekwa kwakho kunangaphambili.
Sihlinzeka ngezindatshana zekhwalithi ephezulu ezingaphezu kuka-10-15 ezinemininingwane nemibono yochwepheshe.Sisebenza kusukela ngo-7 ekuseni kuya ku-10 ebusuku ukuze siqinisekise ukuthi wena mfundi uyabona okulungile.
Ukuba umxhasi noma obhalisile ngemali ephansi njenge-Rs 1,200/ngonyaka kuyindlela engcono kakhulu yokuthi usekele imizamo yethu.
I-Swarajya-itende elikhulu elinelungelo lokukhulumela isikhungo senkululeko, esingathintana, sithinte futhi sihlinzekele i-India entsha.