Impi yokudla okulula: okunempilo noma ukuzitika?

Umhleli Wokudla Okusha, u-Bethan Grylls, uhlola amathrendi ahlukile okudla okunethezeka nokunempilo futhi ubeka ukubheja kwakhe ngokuthi ikusasa lizokwenzeka kanjani.

We'Bengibona amathrendi amabili aphikisana ngokusobala ahambisana nempumelelo elinganayo kule minyaka embalwa edlule.Ngakolunye uhlangothi lwendandatho kukhona ukudla okulula okunempilo-ukugcwalisa izingosi zethu zokuxhumana okuphakelayo ngendlela efanayo nethonya lokuzivocavoca's olandelayo umzila we-HIIT-kanti ngakolunye ukudla okulula okubolile, ukuzitika nokunethezeka ngezikhathi ezinzima.

Ngabe lokhu kwenzeke kanjani futhi yisiphi isiphuzo esizowina izinhliziyo zabathengi?

Umqondo omusha ngokudla okulula

Ukudla okulula, okwakubhekwa njengomkhuba wokugqashula, sekuyindlela yokuphila futhi abanye bathi, ngokuphambene nenkolelo evamile, lapho abathengi bedla kakhulu, indlela yabo yokudla iba nempilo.

Ngokombiko we-NPD Group, abathengi basebenzisa ukudla okulula ukuze bahlanganise nokudla okunempilo ekudleni kwabo.Labo abadla ukudla okunempilo kakhulu badla ukudla okulula okungamaphesenti angama-36 ngonyaka kunomthengi ojwayelekile.1

Ngakho-ke ingabe lokhu kusho ukuthi i-chocolate orange ingumnyama omusha?Hhayi impela.

Njengoba ngishilo, thina'ukubona kabusha amathrendi amabili ahlukene esigabeni sokudla.Ukuzitika nokunethezeka ngokungangabazeki kukhuphuke ekudumeni kusukela kwalolu bhubhane, kepha ukuphatha okunempilo kakhulu'ama-snackers'abadlayo bahlanganisa izithelo, iyogathi namabha.

Lo mbono omusha unganikeza imboni yezokudla ithuba lokusungula izinto ezintsha ngokuhlukile uma kuziwa endabeni yokudla okulula.

Enye inkampani enjalo eye yasebenzisa lesi simo sengqondo esisha ngokudla okulula iKallo.Uhlobo lwekhekhe lerayisi, eselivele laziwa ngezinto zalo ezinempilo, libone ukwanda okuthandwa ngabathengi emikhiqizweni esekelwe kwimifino, ikakhulukazi esigabeni esishisayo.

“We'Sibone izikhathi zokudla okulula zikhuphuka ngezigidi eziyi-1.9 kulo nyaka uma kuqhathaniswa no-2020,”UHayley Murgett, uMlawuli weBrand weKallo e-Ecotone UK, utshele iNew Food.

“Imakethe'ibikhula kakhulu ezinyangeni ezimbalwa ezedlule, futhi nathi'ngibone ukukhula kwangempela kokuthengiswa kukaKallo.Enye yezinto ezishayelela lokhu kukhula kube amakhekhe ethu emifino.”

Lokhu okusha kwakamuva kwenziwa ngesisekelo sephizi nelentili futhi kuhlanganiswe nokunye okunambitheka kwemifino okunamandla okufana ne-pesto kanye nobhitrudi.

Ama-flavour aqinile nezinzuzo zomkhiqizo

Ama-flavour ajabulisayo kube omunye umkhuba wokufika embonini yokudla-futhi u-Murgett waphawula isigaba sokudla njengengxenye ethile engazuza ekuhloleni.

“Abantu bamukeleka kakhulu ekuzameni izinto ezintsha nezihlukile esigabeni sama-snack, ngakho-ke'kubalulekile ukukukhumbula lokho uma usungula izinto ezintsha.Nokho, kuyohlale kunendawo yokudla okulula kwendabuko-labo sonke esibaziyo nesibathandayo bese sibuyela kubo;vumela'Ngibhekane nakho, usawoti kanye noviniga akuyi ndawo.”

Okwesiko nokuzitika

Ngaphambi kwalolu bhubhane sasibona isidingo sokudla okunempilo;abantu babeqala ukuqaphela futhi benentshisekelo empilweni yabo kanye nokudla ababekudla.Lo mkhuba-njengezinto eziningi-waphonswa phakathi'imodi ye-turbo'lapho umthelela wangempela we-Covid ubonakala.Ukudla okunothe ngevithamini sekuyizinto okumele zibe nakho kubathengi'obhasikidi.Futhi inkambiso yezempilo yashesha kuphela njengoba kuzwakala izindaba zokuthi ukukhuluphala kwandisa ingozi yokugula kakhulu naleli gciwane.

Nokho, mhlawumbe inani elilinganayo labathengi liphinde lafuna ukunethezeka ngokudla okulula okumnandi nokunoshukela.It'akumangazi ukuthi sabona idrayivu enjalo yokuthola izibiliboco ngalesi sikhathi-okufanayo kwenzeka ngesikhathi sokuwohloka okukhulu komnotho ngo-2008-2010.2

Ucwaningo olwenziwa yi-Mintel3 luphinde luqinisekise ukuhlobana phakathi kokudla ukucindezeleka nokudla ukudla okulula.Ngakho-ke, abahlaziyi baphakamisa ukuthi imboni inesibopho soku“ukuqeda amandla okuba necala”ngokwakha ukudla okulula nge“izinzuzo zokusebenza kanye/noma izithako eziphakamisa imizwa”.

Njengoba uKallo enzile, abakhiqizi kufanele bahlole izithako ezinikeza izinzuzo zokudla okunomsoco, njengamantongomane nembewu, futhi bacabangele ukuthi bangazifaka kanjani (ngobuqotho) izimangalo ezifana'enika amandla'futhi'ezolile'.

“Imakethe ye-snacks ilokhu ikhula futhi ihlukahluka futhi asikwenzi't uyibone ngeso lengqondo iyancipha.Lapho'ukukhetha okuningi kakhulu manje nokuthi yini'kucatshangwa ukuthi i-snack isishintshile,”kuphawula uMurgett ebhekise emakethe's ukuziphendukela kwemvelo.

Bekungenjalo't nje ngePhasika elihlangabezane nembibizane;empeleni, wonke amaconfectionery esizini abone ukucwiliswa, kuyilapho ukuthuthukiswa komkhiqizo omusha embonini kashokoledi yehle ngamaphesenti angu-14.4

I-Covid ibeka ingcindezi kumabhajethi, idala ukuthi kube nokuqanjwa kabusha kwesikhashana;futhi njengoba izindawo zokudayisa ezingochwepheshe kanye nezinye izinketho zokwakhiwa kwezitini nodaka zivaliwe, imigudu evamile eyayilinga abathengi ukuba bathenge ushokoledi nayo yacindezelwa.

Imicabango yokugcina

Ngakho-ke, ukuzitika uma kuqhathaniswa nempilo - ubani ophumelele?Ngikholwa ukuthi nakanjani le mpi izophela ngokulingana - uma, kunjalo, iphele.

Ukwenyuka kokugxila empilweni nempilo enhle - ikakhulukazi onyakeni odlule - kuphinde kwagcizelela isidingo sokukhetha ushukela ophansi futhi ungabi nalutho.Nokho ucwaningo lweMintel luphakamisa ukuthi imakethe kashukela encishisiwe kashokholethi isahlala “inamaqhuqhuva”, kanti ushokoledi olungiswe ngoshukela unesibopho sokwethulwa kwamaphesenti angaphansi kwamane okwethulwa emhlabeni jikelele – okukhuphuke ngamaphesenti amathathu abuthaka kunonyaka odlule.4

Kuyohlale kunendawo yokuzitika, futhi kubonakala sengathi abathengi bazohlale bekhetha ushokoledi wendabuko phezu kozakwabo abangenashukela.

Kungenzeka ukuthi kube nokwehla ekwakhiweni okusha kukashokoledi wesizini, kodwa njengoba izinto ziqala ukuvuleka futhi, imikhiqizo emisha neyingqayizivele izofika emakethe.Njengoba uKallo ebonisile ngamakhekhe e-veggie, ukudla okulula okudla ngaleyo ntshisekelo yokuthile okusha kuzokwenza kahle.Uma umkhiqizo unganikeza izimangalo zezempilo ezisebenzayo futhi, cishe ungomunye owinile.

Ukusho lokhu, ukukhetha komthengi kuzohlala kuqondiswa umshayeli oyedwa oyinhloko: ukunambitha.Ungaba nempilo futhi wehluke ngendlela othanda ngayo, kodwa uma umkhiqizo wakho ungafinyeleli ku-'tastebud spot', ngeke usebenze.

Ekugcineni, impi yokudla okulula izophela ngenketho eyingxube lapho ukuzitika - okuvame ukuthathwa njengokunambitheka - kuzohlangana nokudla okulula kucatshangwa ngokuphila kahle.Sesivele sibona lo mcabango oyingxubevange ungena enkundleni yokudlalela;mayelana noshokoledi, ngikholelwa ngokweqiniso ukuthi ushukela uzohlala unendawo yawo njengoba kuncishisiwe futhi izinketho zero zingaphikelela.

Empeleni, abathengi bafuna umhlaba;ngakho-ke abakhiqizi, kuzomele nje nibanike lona.Isikhathi sokudala.

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