5 Okuthrendayo Okukhulu Kokudla (2022)

Ukudla okulula kusuke emkhubeni ojwayelekile kwaba imboni yezigidigidi zamadola.

Futhi isikhala sikhula ngokushesha ngenxa yokushintsha okuthandwa ngabathengi, imikhawulo yokudla nokunye.

1. Ukudla okulula njengokudla

Izindlela zokuphila ezimatasa kanye nokuncipha kokufinyelela ezindaweni zokudlela kuholele ekutheni abantu abaningi bashintshe ukudla bafake ukudla okulula.

Cishe i-70% yezinkulungwane zeminyaka eyahlolwa ngo-2021 yathi ikhetha ukudla okulula kunokudla.Bangaphezudlwana kuka-90% abantu baseMelika ababuzwayo bathi sebeshintshe ukudla okukodwa nje ngesonto bafaka isidlo, u-7% bethi abakudli ukudla okusemthethweni.

Abakhiqizi baphendulile.Imakethe yemikhiqizo ethatha indawo yokudla kulindeleke ukuthi ikhule ku-CAGR efinyelela ku-7.64% ukusuka ngo-2021 kuya ku-2026, ngokukhula okukhulu emakethe yase-Asia-Pacific.

Njengoba ukudla okulula kudlala indima ebaluleke kangaka yokondleka nokusutha, u-51% wabaphenduli kunhlolovo yomhlaba wonke uthe bashintshele ekuphatheni okunamaprotheni amaningi.

2. Ukudla okulula Kuba “Ukudla Kwemizwa”

Ukudla okulula kuya ngokuya kubonakala njengamathuluzi angasiza ekuthuthukiseni imizwa nokulawula.

Izidlo ezilula ezintsha zithi zikhuthaza ukuzola, ukulala, ukugxila kanye namandla ngezithako ezifana namavithamini, ama-nootropics, amakhowe nama-adaptogens.

3. Abathengi Bafuna I-Global Flavour

Imakethe yokudla yezinhlanga zomhlaba wonke kulindeleke ukuthi ikhule ku-CAGR ye-11.8% ngo-2026.

Futhi njengoba u-78% wabantu baseMelika bebeka uhambo njengenye yezinto abaphuthelwa kakhulu phakathi nalolu bhubhane, amabhokisi okubhalisela ukudla okulula anganikeza ukunambitheka kwamanye amazwe.

I-Snackcrate igibela le threndi ngokunikeza ukudla okulula okuvela emhlabeni wonke.Inyanga ngayinye igxile endikimbeni kazwelonke ehlukile.

 4.Izidlo Ezisekelwe Ezitshalweni Ziyaqhubeka Ukubona Ukukhula

“Okusekelwe ezitshalweni” igama elishaywa enanini elikhulayo lemikhiqizo yokudla okulula.

Futhi ngesizathu esihle: abathengi baya ngokuya befuna ukudla nokudla okulula okusebenzisa ngokuyinhloko izithako zezitshalo.

Kungani kunentshisekelo engazelelwe yezinketho zokudla okulula okusekelwe esitshalweni?

Ikakhulukazi izinkinga zempilo.Eqinisweni, cishe uhhafu wabathengi uthi bakhetha ukudla okusekelwe ezitshalweni ngenxa “yezizathu zempilo ezijwayelekile”.Nakuba u-24% ubika ukuthi ufuna ukunciphisa umthelela wabo kwezemvelo.

5. Ukudla okulula Go DTC

Cishe u-55% wabathengi bathi manje sebethenga ukudla kubathengisi abasuka ngqo kuye kubathengi.

 Inani elikhulayo lemikhiqizo ye-DTC-first snack ivuna izinzuzo zalo mkhuba.

Isiphetho

Lokho kugoqa uhlu lwethu lwemikhuba yokudla engase inyakazise indawo yokudla kulo nyaka.

Kusukela ekukhathazekeni kokusimama kuya ekugxileni ekudleni okusekelwe ezitshalweni, into eyodwa ehlanganisa eziningi zalezi zindlela ukuthambekela ukugcizelela ukungagxili ekunambitheni.Nakuba ukunambitheka kuhlala kubalulekile, ama-snackers anamuhla abeka isisindo esiningi ekukhathazekeni kwemvelo nempilo.

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